We bring licences to life since 1983
Over 40 years of passion dedicated to multimedia and pop culture
What defines us
Passion
We share the same passion as our clients for pop culture. Behind every licence, there are players, collectors and fans – and we are one of them.
Proximity
Our daily proximity to our clients in the field is our strength: it enables us to design offers and merchandising solutions that truly match their real needs.
Curiosity
Our constant curiosity fuels our ability to offer clients new products and universes before they become cult. It allows us to spot trends early and turn them into opportunities.
Human
Behind products and numbers, there are above all strong human relationships. From clients and partners who have been with us from the very beginning to those who have just joined us – every one of them matters.
From day one to today, an adventure that continues
A Pioneer of the Video Game Industry in France
It all started in May 1983. The video game industry was still in its infancy, and home computers were making their way into households. Around the world, people were discovering and embracing these new pixelated universes.
At a trade show in London, Denis Thébaud realized that a turning point was underway. Home computing was opening up an entirely new playground, yet France lacked a structured distributor. He seized the opportunity and founded his company within forty-eight hours. He named it Silicon Valley.
The first months felt like starting a game on maximum difficulty. A nationwide postal strike brought the country to a standstill. Customers could no longer send mail. Orders stopped shipping. The mail-order business model came to an abrupt halt.
But Denis Thébaud refused to accept a game over.
He picked up the phone and personally convinced the first one hundred customers. He set up Innelec in the premises of a logistics provider in Pantin, just a few meters from our current offices, and promised fast nationwide delivery. What began as a constraint became a competitive advantage.
This energy shaped our DNA: anticipate early, execute fast, deliver more than just products, and help retailers understand and sell games that were still entirely new.
Growth followed naturally. Partnerships expanded. In 1995, Sony chose us as its official distributor for the launch of the very first PlayStation in France. The market scaled up, and so did we.
In 1998, we went public, joining the small circle of leading French players in the video game industry.
Jeux Vidéo and Co: The First French Retail Gaming Guild
In the early 1990s, independent retailers were navigating a turbulent period. The market was rapidly becoming more structured. Specialized retail chains were gaining ground, while standalone stores lacked tools, visibility, and purchasing power.
We had to do something. We brought together several existing networks — Virtua, Difintel, Strata Games, JeConsole, Ultima, among others — under a single banner: Jeux Vidéo and Co.
This network was a first in France. An alliance of enthusiasts in which each member kept their own identity. Together, our network gained new capabilities: shared communication, joint catalogs, and collective purchasing power.
We moved beyond “just” distribution. We supported retailers and helped transform a fragmented market into a true ecosystem.
Konix: The Comeback
Gamers remember Konix, an iconic brand from the 1980s. Visionary gaming accessories, a name that embodies the heroic era of early home computing through its most emblematic product: the Speed King.
When we took over the brand, we prepared it for a comeback worthy of a true license revival.
In 2011, Konix was reborn with a clear ambition: to offer all gamers reliable and accessible accessories, inspired by gaming culture.
This revival is built on our logistics expertise, our deep understanding of retail needs and our ability to anticipate market trends. Konix has since evolved into a complete range: mice, keyboards, headsets, chairs, licensed products… all designed for passionate players.
The brand naturally found its place. It speaks to gamers. It speaks to retailers. It is part of a long tradition of brands returning to write a new chapter, expressed through major licenses. Naruto, One Piece, the French Football Federation, PSG, Wednesday… strong universes that extend the gaming and lifestyle experience.
Nowadays, Konix is the leading third-party gaming accessories brand in France by volume.
Pop Culture: A Natural Reflex Since Day One
Long before pop culture became a global phenomenon, we recognized its potential. In the mid-2000s, we launched Innowear, a subsidiary dedicated to licensed products. Towels, duvet covers, bottles—Nintendo and Tomb Raider stepped beyond the screen and into consumers’ everyday lives.
The idea was ahead of its time. The market was not yet ready. But the intuition was right.
Over the years, pop culture has exploded. Licenses have become generational reference points, and fans are eager to extend their favorite universes into their daily lives. Naturally, we re-entered the arena. We expanded our offering, signed new brands, and brought to life the ranges retailers were expecting.
Today, licensed merchandise holds a central place in our catalog. It enables retailers to meet strong consumer demand. It extends the experience for gamers and fans alike. And it reflects the conviction that has always driven us: the worlds we are passionate about do not stop at the screen.
For forty years, our pioneering spirit has remained intact. And like any great saga, the story continues, written alongside our clients and partners.
Stats for geeks
Perfect to spice up your quiz nights with friends
Want to write the next chapter with us?
Joining Innelec means choosing a long-term partner: a team at your side to develop your product ranges, share market insights and grow your business step by step, together.
Fast and reliable delivery
Fast delivery across Europe
Dedicated B2B customer support
A team on hand to answer all your questions
Secure payments
Orders and payments processed on a secure professional platform
