Licensed Merchandise Wholesaler: Figures, Funko Pop & Collectibles for Professionals

Choosing the right licences: a shelf question, not just a sourcing one

Finding a supplier is one thing; knowing which licences to feature on your shelf is another. Most wholesaler catalogues just list references without helping the retailer decide between manga, Funko Pop, Banpresto or licensed plush. This page complements our toy and licensed merchandise wholesale offer by breaking down, licence by licence, what actually performs in-store.

Pop-culture licences don't all perform the same way depending on your customer base: a collector-focused section attracts a different crowd than a gift section or a kids' section. Rather than stacking references based on whatever's available to buy, it's usually better to build your section around two or three complementary licence families, rotating them with the news cycle (film releases, licence anniversaries, seasonality).

Manga-licensed figures and goodies

One important distinction upfront: Innelec supplies manga-licensed figures and goodies, not manga books themselves. If you're looking for a manga book wholesaler, that's not our catalogue — but for anything figure, statue or goodie tied to a manga licence, our figures catalogue covers most of the current flagship licences.

A manga-adjacent supplier for specialist shops

For a specialist pop-culture or manga shop, this figures/goodies section usually complements an offer already built around licences — a natural add-on rather than a section to build from scratch. Which licences to prioritise depends directly on your customer base: mainstream shonen titles to reach a wide audience, or more niche series to build loyalty among a knowledgeable collector crowd already covering the basics.

Banpresto figures: Dragon Ball, One Piece and flagship licences

Banpresto remains a go-to for customers seeking collector import pieces from Japan, particularly on the Dragon Ball and One Piece licences. A range we track continuously in our Banpresto catalogue, for a collector section that refreshes at the pace of import releases.

This segment targets a more knowledgeable crowd than the generalist figures section: collectors who already know the Japanese import ranges and are looking for what's new rather than a first purchase. A well-run Banpresto section is judged as much on restock freshness as on breadth of choice — see our catalogue for the current range at the time of ordering.

Funko Pop

Funko Pop remains one of the most universal ranges for a pop-culture section, carried by a huge spread of licences (film, TV, gaming, manga) that lets you refresh your offer without locking into a single universe. Find the full range in our Funko Pop catalogue.

It's often the easiest entry-level range to feature: recognisable format, accessible price point, and a licence base broad enough to reach both a casual buyer and a collector chasing one specific figure.

Licensed pop-culture plush toys

Licensed plush toys usefully complement a figures section, reaching a sometimes different customer base (gift buyers, younger customers, casual collectors). Full catalogue on our plush toys page.

Unlike figures and Funko Pop, licensed plush also appeals to non-collectors: a parent looking for a gift, a customer who's won over by a display rather than someone hunting for a specific item. Good positioning at the till or in a window display is often enough to keep this section moving without much dedicated merchandising effort.

Film and TV merchandise

Film and TV releases create short-lived demand spikes for related merchandise — a more diffuse category than the licences above, best treated with news-cycle awareness rather than as a permanent section. See our licensed merchandise catalogue for what's available at the time of your order.

Beyond licensed merchandise: one trade account for your whole section

Licensed merchandise is just one of the universes Innelec covers. The same trade account gives you access to our video game wholesale offer, our TCG wholesale offer and our electronics and high-tech wholesale offer — for retailers who want to diversify their range without opening a separate account per category.

Frequently asked questions