Toy Wholesaler for Professionals: Licensed Figures, Plush Toys & Collectibles
Innelec, the toy wholesaler for trade buyers only
Innelec is a toy and licensed merchandise wholesaler exclusively reserved for trade professionals. No sales to individual consumers, no ambiguity about who we serve: our catalogue, our trading terms and our ordering platform are built for shop owners, franchisees and independent retailers stocking a physical or online store.
Based in Pantin, near Paris, we supply specialist shops, multi-category stores and retail chains that want to offer licensed figures, plush toys and collectibles without juggling multiple suppliers or taking risks on product authenticity.
The French toy market recorded its strongest growth since 2000 in 2025 (+7.1%, Circana data), driven notably by licensed products, which account for 30% of the category's sales with 19% growth. A favourable backdrop for any retailer building or strengthening a licensed-goods section.
A 100% B2B toy wholesaler — no retail sales
Unlike many players in the sector who serve "consumers and professionals" on the same storefront, Innelec operates exclusively B2B. That has a concrete consequence for you: our pricing, order conditions and catalogue are all built for resale, not single-unit purchases. You will never be undercut by consumer-facing pricing on the products you buy from us.
Why specialist shops choose a licence-focused wholesaler over a generalist
A generalist toy wholesaler covers a lot of ground, but shallowly: early-years toys, board games, party items, often with little real expertise in pop-culture licences. Innelec made the opposite choice — a deliberate specialisation in licensed figures, plush toys and collectibles (manga, gaming, film, TV), where your customers' demand is most qualified and per-unit margins are typically strongest. The result: a more coherent range, easier to merchandise in-store, and a single point of contact who genuinely knows the products.
Open your Innelec trade account
One trade account for the full catalogue of licensed figures, plush toys and collectibles, with simple restocking and terms built for independents as much as for structured chains.
Our toy and licensed merchandise catalogue for retailers
Our licensed-merchandise range covers the product families most in demand from independent shops and specialist chains alike.
Licensed figures (manga, gaming, film)
Officially licensed figures from manga, gaming and film universes: a figures catalogue built to refresh your shelf regularly without running out of new lines.
Licensed plush toys
Officially licensed plush toys, from display-counter items to collector pieces, to round out a youth or pop-culture section: see our plush toy catalogue.
Funko Pop and collector figures (Banpresto…)
Funko Pop and Banpresto figures (Dragon Ball, One Piece and other flagship licences): two fast-moving collector ranges, with regular restocks via our Funko Pop catalogue and our Banpresto catalogue.
Film, TV and video game merchandise
Beyond figures and plush, our licensed merchandise catalogue includes goods tied to film, TV and video game releases, letting you capitalise on pop-culture moments without waiting for a dedicated restock.
Why choose Innelec as your toy supplier
100% officially licensed products — zero counterfeit risk
Every reference in our licensed merchandise catalogue is officially licensed. For a retailer, that's a double guarantee: no legal risk tied to counterfeiting, and a reassurance you can pass straight on to your own customers about the authenticity of what you sell.
24/7 B2B catalogue, simple restocking
Our professional ordering platform is available around the clock. You check availability, place restock orders and review your order history without depending on a sales rep's hours or a physical warehouse's opening times.
Trade terms built for independents
Our commercial terms work as well for independents as for structured chains: no minimum order threshold that shuts out small businesses, clear trade pricing, and support for accounts that are just getting started.
A France-based wholesaler vs. direct import: what changes for your store
Importing directly (from Asia, international B2B marketplaces) can look attractive on paper, but it usually means longer lead times, higher minimum order quantities, customs handling on your side, and no way to verify licence authenticity yourself. Working with an EU-based toy wholesaler gets you faster restocks, simpler invoicing and full licence traceability — a margin trade-off that's easily justified by the reduction in risk and management time. If you're weighing us specifically against other wholesalers in the Aubervilliers district near Paris, see our Aubervilliers wholesaler comparison.
Clearance stock and special offers: protecting your margin
How to access Innelec's licensed-merchandise clearance offers
Beyond the permanent catalogue, clearance offers are made available regularly to our trade customers on references reaching end-of-life or in overstock. These offers are communicated directly through your trade account and ordering platform.
End-of-run and overstock licences: opportunities for your shelf
End-of-run items and licence overstock let you boost an already healthy margin on references that stay in demand from end customers while stock lasts.
Choosing the right licences for your shelf
Beyond choosing a supplier, the question that really drives your section's performance is often: which licences do I put front and centre? Manga, Banpresto, Funko Pop, licensed plush, film and TV merchandise — we've broken this choice down licence by licence on our dedicated licensed merchandise selection guide, built as a shelf-planning guide rather than a plain catalogue.
Becoming an Innelec trade customer
Who can open an Innelec trade account
Opening an Innelec trade account is reserved for businesses that can demonstrate a valid company registration and a genuine resale activity (physical shop, e-commerce, franchise). Our sign-up form verifies this information as part of account creation.
Steps to become an approved Innelec reseller
Account opening happens entirely online: create your account with your business details, we verify your application, then you get immediate access to the B2B catalogue and trade pricing once approved.
Join the independent retailers who trust Innelec
Specialist pop-culture shops, multi-category stores, gaming or TCG retail chains: the professionals who work with Innelec share the same need — a single supplier able to cover multiple universes without sacrificing licence expertise. Discover Innelec's story, a multimedia wholesaler since 1983.
One trade account, several product universes
Beyond licensed toys, Innelec covers three complementary universes under the same trade account: our video game wholesale offer (games, consoles, accessories), our TCG wholesale offer (Magic, Yu-Gi-Oh!, accessories) and our electronics wholesale offer (PC accessories, audio, connected lighting). A supplier profile rarely found elsewhere, for multi-category retailers who want to consolidate purchasing without opening several accounts.
FAQ — Toy wholesaler for professionals
What's the difference between a wholesaler and a toy supplier?
A wholesaler buys in volume from manufacturers or official distributors to resell in bulk to professionals, with a broad catalogue and regular restock terms. "Supplier" can more loosely mean any sourcing channel, including a single-range manufacturer. Innelec operates as a multi-licence wholesaler: a single entry point for several licensed-merchandise families.
Is a business registration number required to open an account?
Yes. Access to Innelec's catalogue and trade pricing is conditional on verifying an active business registration and a genuine resale activity.
How do I verify that a licence is official at Innelec?
Innelec's entire licensed merchandise catalogue is made up of officially licensed references. If you have doubts about a specific item, your account manager can provide the relevant licence information.
Is there a minimum order?
Trade terms are designed to stay accessible to independents and structured chains alike, with no threshold that would exclude smaller businesses. Category-specific detail is shared when your account is opened.
Where do you deliver?
Innelec ships to professional retailers across the EU from our logistics platform in Pantin, France.
Can I order from several categories (toys, gaming, TCG, electronics) with the same supplier?
Yes. Innelec covers licensed merchandise, gaming, TCG and electronics — a single trade account gives you access to all these ranges.
Do I need to be a specialist pop-culture shop to order from Innelec, or can a generalist retailer order too?
Both profiles are welcome. Specialist shops find deep licence expertise here; generalist or multi-category stores can diversify their offer occasionally without disproportionate commitment.
Fast and reliable delivery
Fast delivery across Europe
Dedicated B2B customer support
A team on hand to answer all your questions
Secure payments
Orders and payments processed on a secure professional platform
